SUMMARYBoth the 1982 Corson Study and the 1956 NSC briefing were conducted when there was a clear and present danger. Even in an atmosphere of urgency, defense experts found no reason to abandon America’s reliance on “security https://fucosan.org/5-best-college-essay-editing-services/ by accomplishment” as a strategy for the S&T environment. Therefore, a strong case can be made that national security is best served by maintaining a balance between security by accomplishment and security by control.
If your white paper is more than ten pages or so, you will probably want to make the second page a table of contents. This will give the reader a quick reference to the parts of your paper that they may be most interested help on writing an essay in. First, remember that a business white paper is a marketing tool. It falls somewhere between a technical white paper and a marketing brochure. The second part of the white paper should be the solution to the issue.
Ways To Promote Your White Paper
To its credit, the 2010 White Paper is a carefully-written document that offers insight into China’s defense policy and some general trends in its military development. Beijing’s ongoing moves toward defense transparency are positive even if they fall short of foreign expectations. For the first time this white paper put forth the concept of national security strategy and comprehensively analyzed China’s security environment. The general layout of the body of the paper really has no specific guidelines. Wrap text around graphs, use double columns, use one column to display a picture, whatever you want. Go crazy with the white paper format here, but not to the point of distracting the reader.
White papers are not the type of document for display or overly decorative fonts. Stick to one essay writing definition font style for the entire document — choose between serif or sans serif, and don’t mix them.
White Paper Format
It means coming up with content ideas, creating them, distributing them, and measuring their success — then rinsing and repeating. After this primer, you should be fully equipped for success writing not only white papers but whatever content you choose along your journey. Create white papers and eBooks that integrate with your favorite CRM or marketing automation platform. Of course, semi-gating doesn’t mean descriptive essay thesis giving away your entire white paper. Typically, there’s at least one section of the white paper that is exclusive to those who go through the gating process. Semi-gating can help reach a wider audience, build trust and loyalty, increase lead quality, and still help you capture the contact information you need. Semi-gating gives readers a taste of your white paper without requiring them to give up any info.
- Luckily, following a few simple guidelines can help keep a white paper engaging and make the process of finishing it much easier.
- At the end of the paper, you may want to include an optional conclusion that sums up the problem and solution.
- Contrary to the stated DEPSECDEF policy, they require that all acquisition programs identify CPI throughout all RDT&E budget categories–including S&T.
- A leader of Marines in garrison and during four tours in Iraq and one tour in Afghanistan.
- I didn’t include this in my mockup template, but it might be a good idea to add if your white paper is long.
- It is completely up to you if you want to include it, but providing a nice, concise summary can help your readers by giving them a guidepost to the rest of the piece.
For example, you can use a white paper to share marketing statistics, compare different campaigns, present a complex analysis of an industry trend, or share an in-depth explanation of a specific process carried out by a team or company. As with any business writing, the audience is your first consideration. The audience may be long-time customers familiar with the industry or new prospective buyers who are entirely new to the field. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook. The difference between the two is that white papers tend to be more technical and in depth. The facts and opinions expressed in white papers are often backed by original research or statistics that the publisher has aggregated from reliable sources. They often include charts, graphs, tables, and other ways of visualizing data.
Step 7: Break Up The Content With Subheadings
Comparison – This white paper compares products to help a customer decide which is the best option for them. These types of white papers are usually promoted towards the end of a sales cycle, when a potential customer is already interested in a product but doesn’t know which one.
The idea is that you need to understand your audience well in order to make a connection. If your title interests them, they’ll start to read, but if the content isn’t up to par, you’ll lose the opportunity to make an impact. Put down a list of names, and use outreach tools like Respona to get in touch with them via email. Conduct interviews in the format that they’re comfortable with, it might be on a Zoom call, a meeting over coffee or maybe a written questionnaire. Before you start creating your white paper or even looking at white paper examples for inspiration, you have to choose your white paper topic. In many cases, you might find that the terms ‘white paper’ and ‘eBook’ are used interchangeably. However, there are a few differences between the two, and it’s important to know which one is best for your needs.
The Purpose Of A White Paper
Include a summary and add more info than you would on a social media post. You don’t need them to sign up in exchange for the white paper; you just want them to open it and read it, so it’s okay if you reveal more of what’s inside. For digital white papers, add hyperlinks to the headings that will help readers navigate to the relevant page and make it easier for them to browse your document. As I mentioned above, white papers include the conclusion at the end, which means that you’ll have to welcome your readers with a different type of introduction at the beginning. The most common is a summary or abstract of what’s inside the white paper. A white paper is a document used by business professionals who want to share in-depth information about a specific topic.
Therefore, they are a tool to attract readers to the company by offering top-quality, industry knowledge. In order to write a successful one, you need to understand how to write a military white paper the difference and include key elements. This article will help you decide if a white paper is right for you, and if yes, how to prepare and produce one.
Solution
Here is a simple white paper template that you can use to start writing a white paper for your freelance writing job. List – This type of white paper is the most similar to a blog post or article.
Thus, the citation and referencing rules that apply to other sources of information govern the use of white papers. Depending on the style guide chosen for the presentation of your thesis, different formats will apply. Hence when editing your thesis, you might find the guidelines given below useful, where the white paper citation and referencing formats applicable to some popular style guides are presented.
This reorientation also raises the option of using the Militarily Critical Technologies List as a vehicle to accomplish the goals of the CI/Security community . In terms of specific data points, it is interesting that personnel figures in the White Paper vary so markedly from those in the recently-published International Institute for Strategic Studies volumeThe Military Balance 2013. By the way, I strongly recommend this excellent series, which is how to write a military white paper the product of intensive and careful analysis. The 2013 volume has a particularly interesting chapter on Asia. Call to action — You’d be surprised how many white papers either leave this most important section out or fumble it at the end. Emphatically tell readers what you want them to do and how to do it. We’re not talking about simply dropping in a contact person’s name and telephone number as well as Website, email, and snail mail addresses.
